Vice Media Group simply unveiled their new headquarters within the Decentraland metaverse. That is the primary building contained in the metaverse accomplished by a serious architectural powerhouse: Bjarke Ingels Group. The Vice Decentraland HQ is certainly an architectural marvel and a milestone for all metaverses. By ViceVerse, BIG architects now convey their world-renowned abilities into the metaverse.
The brand new HQ will function the corporate’s new innovation lab, with VMG’s Virtue paving the best way. They signify Vice’s inventive company, already working with among the largest corporations globally, together with Logitech, L’Oreal, Converse, Beats by Dre, and others. Not too long ago, in addition they partnered with Coca-Cola to public sale the corporate’s first-ever NFT.
As they proceed to assist international manufacturers navigate the metaverse and NFT house, having an iconic landmark in Decentraland makes absolute sense. Advantage will now have the ability to maintain conferences, demonstrations, and shows within the digital HQ. This venue permits them to pitch new concepts to purchasers by demonstrating them on the spot.
Vice Media Group
Vice Media Group has many manufacturers and firms, overlaying tech, meals, music, and basic information. The 4 corporations embody Advantage, Pulse Movies, Vice Studios, and Vice Distribution. Whereas the manufacturers embody 29Rooms, Unbothered, Somos, and Refinery29. Collectively, their manufacturing hubs everywhere in the world create over 2,400 items of content material each week, in 25 totally different languages.
Previous to VMG’s announcement, many mega-companies have additionally made their means into Decentraland. Samsung has a flagship retailer within the metaverse, whereas JP Morgan has its Onyx Lounge in Decentraland’s Metjuku mall.
Anyway, the ViceVerse housewarming is presently nonetheless reside, soar in proper here to test the place out.