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Warner Music Group announces partnership with blockchain gaming developer Splinterlands

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On Wednesday, Warner Music Group introduced it had entered right into a partnership with fantasy-themed collectible card recreation developer Splinterlands. The 2 corporations will collaborate and allow alternatives for WMG artists to create and develop play-to-earn, arcade-style blockchain video games. Final month, WMG made its first entry into the nonfungible token, or NFT, metaverse realm in a partnership with The Sandbox with the purpose of offering WMG artists one other outlet with which to interact their followers. In a press release, Oana Ruxandra, chief digital officer and govt vice chairman of enterprise growth at WMG, mentioned:

“By partnering with Splinterlands to construct customized tokenized video games, we’ll unlock new income streams for our artists who’ve an curiosity within the area whereas elevating the position of fandom and neighborhood.”

In the meantime, Jesse “Aggroed” Reich, Splinterlands’ co-founder and CEO, mentioned:

“We’re thrilled to be working with WMG, and I look ahead to new collaborations on the intersection of gaming, music, crypto, NFTs, DeFi and blockchain.”

Splinterlands was based in 2018 and is the creator of a blockchain recreation of the identical identify. It’s a one-on-one talent battling recreation the place gamers purchase, promote and commerce their playing cards freely, with all transactions recorded on the Hive blockchain.

The sport at the moment has 1.8 million registered customers, together with 450,000 day by day customers, and just lately surpassed the milestone of 1 billion battles. According to DappRadar, it’s the most well-liked blockchain recreation primarily based on the variety of customers over the past seven days.

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